SEO Training for Freshers

Introduction:
To give digital marketing training to candidates we have divided the whole digital marketing training program in 4 parts (or say 4 capsules).

Program Overview:
This training program is the 1st Capsule of complete digital marketing training which will cover generic aspects of digital marketing focusing broadly on SEO practices and brief overview on PPC, SMO, Social & Email Campaigns.

Course Content:
Following 12 topics will be covered in 12 classes (2 hours each) in this 1st capsule:

1. What is SEO, why SEO? Different SEO Strategies for products and services. Case studies and impact of digital marketing.

2. Concept of Keywords and its Analysis on search engine, Importance of Content

3. What is SERP? How Search engine works, Sitemap, URL Mapping, SEO Friendly URLS

4. On page optimization – Part 1 Meta Tags, Alt tags, HTML/CSS Validation and online SEO tools

5. On page optimization – Part 2 Keyword Content Density/Stuffing and importance of Content in Today’s SEO

6. Webmaster Tool, Traffic Analysis Tools, Google Page Rank concept

7. Off page optimization – Part 1 Directory, Forum, Blog, PR, Article etc. and one-way linking concepts.

8. Off page optimization – Part 2 Link exchange, Paid submissions, RSS Feeds, Local listing

9. Work Reporting format

10. What is Google PPC? Analysis of CTR, CPM etc. Overview on Google Adwords Advertisement types.

11. What is SMO? Pinterest, Facebook, Twitter etc.

12. Social Paid Campaign, Email & Affiliate Marketing